Batgirl recently had the immense pleasure of flying on a US Air commuter jet--she forgets the company name and that's probably for the best--and when she lowered her tray table she found it was covered in a giant commercial for some stupid A&E show about auto racing, or chick mechanics, or chick auto racers, or something...Batgirl doesn't remember, which goes to show you how stupid the whole thing is because any advertisement where somebody doesn't remember what you're advertising afterwards is pretty much a giant failure.
The point is, we know advertising is everywhere, we know we can't escape it, we know baseball sold its soul ages and ages ago, but somehow it doesn't make this any less asinine.
Yes, it was announced last week that all games at US Cellular Field will now start at 7:11, so that every time you look at your ticket stub, you are reminded of that glorious company and all the wonders it brings to America. Baseball, apple pie, and totally disgusting corporate sell outs. Now, I'm not actually blaming Soxia for this because really it could have been any team, the only real shock is that all of MLB didn't adopt the new start time, change "homers" to "Big Gulps," and make the players microwave Dinty Moore buckets every time they get to a base.
But, really. Just because someone offers you a great opportunity to look like an ass doesn't mean you have to take it. This whole thing is absolutely ridiculous. $500,000 a year for this embarrassment?That's what your corporate soul is worth? $500K? Isn't that like only a week of Jim Thome? What do you really get these days for $500K, baseball-wise--like a Punto and a fourth? That doesn't even add up to one full size baseball player.
This is, of course, the Slurpee wave of the future; 7-Eleven is going to try to spread its nonsense across the game, and soon when we look at our tickets we will remember how utterly for sale every aspect of our baseball experience is and think, "Goodness, I need an antacid. Anyone know where there's a convenience store around here?"
Posted by Batgirl at October 16, 2006 06:37 PMAdvertising on the whole sucks and I spend half my life trying to ignore it, and the other half hoping that some institution I really like doesn't do something as inane as this. 500K...I guess everyone has their price, and are we really that surprised that Bitch Sox Corporate's price is so cheap? I don't know. Just saying.
"Just because someone offers you a great opportunity to look like an ass doesn't mean you have to take it. "
Belly laugh of the day.
Brava, BG.
Posted by: Carmen at October 16, 2006 07:15 PMI'm just sorry that with tonight's rainout of NLCS (soon to be Disney Presents the Goodyear NLCS) Game 5, I will have to spend my evening without the Exxon/Mobil Pitcher Scouting Report, the Travellers Game Summary, and all the other corporate trinkets and baubles Fox favors us with each Octember.
Not to mention that, with the leaves turning colors and gently drifting from branch to sidewalk, it must be nearly time for the stars of delightful Fox programs like "Til Death" and "Happy Hour" and "Your Dancing and Singing Stinks Like Ass" to appear in box seats at these games, so we get to look at them while baseball is happening and listen to Timmah talk about how much he enjoys those programs.
Posted by: jeffstoned at October 16, 2006 07:38 PMRemember when MLB was going to put Spiderman logos on the bases?
I haven't yet decided if this is better or worse.
Posted by: neutrino boi at October 16, 2006 07:59 PMThe spiderman logo was far worse than this. I don't see a problem with this, and actually think it's kind of cute. But I was brainwashed in economics class in college, so please don't hold it against me.
Posted by: Bob at October 16, 2006 08:31 PM"every time you look at your ticket stub, you are reminded of that glorious company and all the wonders it brings to America."
Holy sweet baby Boofness, that's just wrong.
Posted by: Lynnie at October 16, 2006 08:34 PMAs an economics student, I also thought the 7-11 promotion was cute. I mean, we have the 'Treasure Island Scouting Report' and the damn duck presenting trivia questions, and the Diet Pepsi Fans of the Game, and the...I could go on. It's a fact of life, but it does blow a lot of the time. And $500,000 is a pittance: Punto and a quarter, indeed.
Posted by: Erin at October 16, 2006 08:51 PMAt least they stopped that short event of putting Spiderman pictures on teh bases. THAT was bad.
Posted by: AdamOnFirst at October 16, 2006 08:56 PMThat's absolutely the most pathetic thing I think I've ever heard of in my entire life. Pssh.
Posted by: TwinsPrincess at October 16, 2006 09:17 PMJust hope the Bitches don't try and *get* Tiny Superhero. Eek!
::Knows darn well A.J. would allow Capt. Cheeseburger to eat LNP - unlike Chairman, who'd conk C. C. & A. J. for doing anything like that.::
Posted by: Piranhtachew at October 16, 2006 09:27 PMThis is further proof that reality will always trump satire in terms of absurdity.
At the beginning of this season, I wrote a satirical open letter to Bud Selig for an obscure web magazine (click my name for the link), in which I proposed various daft marketing ideas, such as re-naming sliders “White Castles” and replacing the third base coach with a Coach handbag. This is every bit as asinine as any of my suggestions, and I was _trying_ to be imbecilic.
Posted by: Doug at October 16, 2006 09:57 PMProbably we will see corporate sponsorship such as we have here in Japan. For example, we have the Softbank Hawks and the what is commonly referred to as the Tokyo Giants is actually the Yomiuri Giants (Yomiuri being the main newspaper in Japan).
Let's see....how about the Honeywell Twins,; no that won't do. It is not catchy. It has to be catchy to be advertising. HMMM...I know, how about the Honeywell Bumblebees. The dance line can be called the Honeys. I can see it all now!
Some other options:
the 3M Double Siders
the Pioneer Press Reporters (dance line: Info Babes)
the Comquest Cable Guys (We're wired and ready!)
the Federal Cartridge Bird Hunters (BTW, "tori" means "bird" in Japanese so this name would act as a tribute to Torii Hunter and serve as the team's name. Danceline: Bombshells)
This is a bad idea because we don't think in one minutes. something starting at 11 minutes past, you'll either be feeling i'm sitting here set to go, start already, or you'll be running round like the white rabbit. And what do the TV people think? but congratulations to the 7-11 guys, who by going in and asking for something no one had ever asked for before got it SO SO SO cheap.
But the 7-11 near me has turned into a trendy coffee bar (I know gentrification) so this doesn't even give me and outlet to spend my baseball advertisting inspired dollars (well pounds but you know what I mean) so it's all a bit wasted really
D
Posted by: Dan in London at October 17, 2006 02:32 AMRemember we came dangerously close a couple years back to NASCAR-like patches on player uniforms. The worst is listening to a game on the radio; they go through so many spots that they barely have time to talk about the game! As if there isn't enough time to advertise after every half-inning.
Posted by: awsytn at October 17, 2006 02:52 AMNot to mention coming back late from commercial breaks to an already in-progress game (TV and radio both do this). Seriously, what sport is more conducive to commercial breaks than baseball with stoppages in play every half-inning, and they still fill the need (greed) to squeeze another "'Til Death" promo in?
Posted by: awsytn at October 17, 2006 02:56 AMSteve Lyons actually got fired for missing the product shot. He was supposed to accuse Sweet Lou of stealing his Prada wallet.
Posted by: timprov at October 17, 2006 03:18 AMAh, good old US Sell-out Field. At least after today this will only be important in Chicago, while the rest of the world doesn't give a rat's ass.
Posted by: MO Boiler at October 17, 2006 04:53 AMI agree with Bob, i don't think it's a bad idea, i think it's pretty cute, actually. And really, it's not going to affect the masses all that much, because no one will say the game starts at 7:11, they'll say 7:10 or just plain 7. I think the spiderman logos were WAY worse.
Posted by: aurora at October 17, 2006 07:49 AMI agree that logos on the bases were a much worse idea. At least this ad will only be important at one point during the game: The first pitch. After that, we don't think about the start time again. It's not like we constantly thought "oh, today's game started at 6:05" during the middle of games or after games. Quite frankly, if I hadn't read this article, the 7:11 start times would've meant nothing to me, other than a random time.
Posted by: JustBeth at October 17, 2006 07:59 AMI don't really think the problem with this is the 7:11 start time part of it; it's just the idea that anything and everything can and probably will be used to make a buck. The Spider-Man thing was much worse, as it encroached on the actual field of play, but the concept is the same. We've managed to avoid that with the Twins, but just wait until the new park opens - it's going to be a free-for-all. 3M Presents Kirby Puckett Park at Target Field (pity they sold Marshall Fields - that would have been perfect) is coming, and y'all know it. But is any of this really new? Remember all those old ballparks we wax so nostalgic about? What was it that covered the outfield walls? Advertising. As the Bible says, there's nothing new under the sun.
Posted by: adidasman at October 17, 2006 08:36 AM$500K to move the start time back 1 minute? Sounds like a good deal to me. Wish the Twins had done that - they're going to need the bucks to help pay Torii's overinflated salary next year.
Posted by: dlarso01 at October 17, 2006 11:06 AMI couldn't agree more, BG, but isn't "corporate soul" an oxymoron?
Posted by: twayn at October 17, 2006 11:18 AMBeing a pious man in the land of the infidels (I live in Chicago), I have to say that I hardly ever see a 7-11. White Hens, however, are everywhere. Think Tom Thumb, but with chickens.
Posted by: Pilgrim at October 17, 2006 11:32 AMI too am I Twins fan stuck in Chicago - this is pretty lame. Note to Pilgrim - I think 7-11 just bought White Hen, so we'll be seeing a lot more of them!
Posted by: gopher_fan at October 17, 2006 11:49 AMOk, so I totally understand where y'all are coming from, but since my birthday is on 7-11 I cant complain to much. 7 Eleven has done wonders for people in remembering my birthday. I bet you all will remember it now... ;)
Posted by: californiamaki at October 17, 2006 12:10 PMThis doesn't bother me too much although it makes strange sense that it is happening in Bitch Sox-land.
I just wish they would keep the ads off the walls. It makes some parks look like a AAA park.
7-11 start time...whatever
Posted by: cal at October 17, 2006 12:16 PMGoing slightly off-topic...is this any more stupid than the As firing Ken Macha--who basically got them to the playoffs or close each year?? Isnt that the goal of the game??? Getting to the playoffs.
Sorry--I forgot the goal of the game is to get as many bucks as possible. My bad.
I watch a lot of English football (soccer) they have huge sponsors on their unis (Carlsburg beer for Liverpool, etc.) and big ads along the fences that you cant miss on the tube. (Reebok, etc. Ladbrokes--a betting outfit, etc.) Baseball doesnt have that!!
Yet...
DAM
Posted by: DAM-DC Twins Fan at October 17, 2006 01:43 PMUggh
http://sports.espn.go.com/espn/page2/story?page=baker/061013
Posted by: C-Pipe at October 17, 2006 02:42 PM...like a Punto and a fourth? That doesn't even add up to one full size baseball player. Sprayed coffee all over my computer! Unf'ing believable, this. 7-11. Ptui. And it's godddamn Comiskey, too, not U.S.F'ingCellular. Got it?
And one more thing: I think BatDad should replace Macha as the A's Mgr.
Posted by: oh at October 17, 2006 03:19 PMIn a related story, A.J. Pierzynski has reportedly agreed in principle to a six-figure deal with a major Chicago-area tourist attraction. As part of the agreement, the White Sox catcher will officially change his name to "Navy Pierzynski", and will become the boardwalk's goodwill ambassador. When asked to comment on the mercenary nature of the contract, Pierzynski said, "What? I signed what? No, you're wrong, buddy. I didn't sign that. I'm not out to draw attention to myself. No, sir, not me. I just wanna play ball. Oh, and, by the way, #*@% you."
Posted by: adidasman at October 17, 2006 03:25 PMwell, think of MetroDome
a giant milk bottle in right feild
the giant right feild wall with a bear and a truck on it
at least our stadium isnt 3M stadium, yet
Posted by: James at October 17, 2006 03:31 PMI hate 7-11's but some of my fondest memories of Twins baseball involve product placement --
The Hamm's Beer Bear with his TC hat on? Is he our current TC Bear's real father?
Old Dutch -- The Snappy Chips!
Schmidt Beer -- and the Scenic Sports Pack! Good enought for Herb Carneal -- good enough for me!
What about the Midwest Federal Tree with a Twins Hat on it at the old Met? Hit the sign and win $50,000.
Does anything beat eating Dairy Queen out of a Twins helmet?
I'm thirsty -- I need to go find some Hamm's -- The Beer Refreshing!
Posted by: funoka at October 17, 2006 04:09 PMfunoda, don't forget the Hormel Hotdog Row of Fame. Even the Batfamily were weiner winners.
Posted by: Flip at October 17, 2006 04:31 PMSpeaking of beer...can we force Bud to bring back the big beer stein that Bernie Brewer used to slide into after a home run? I'm outraged that a guy named "Bud" would allow the game's fine traditions to be discarded so cavalierly. The yellow plastic slide is fine for kids, but not for Bernie.
I was in favor of the Spiderman logos. (Although to be fair, I am pro-Spiderman.) And don't knock Punto, the White Sox would kill to have him. No Juan Uribe pun intended.
Posted by: ump47 at October 17, 2006 11:36 PMMy ONLY problem with this is that the Bitch Sox don't need another $500,000. If that half-mil was adding to the potential payroll of the Twins or the Nationals, I'd be all for it. Sure, it only pays for a rookie and a half. But better to have the subsidized 1.53 rookies playing for a team I like instead of the Bitch Sox.
The wrongness here is that the extra cash goes to a big-market team that doesn't need the dough.
Maybe the Twins can start their games at 7:03M?
Posted by: arrScott at October 18, 2006 08:33 AMPro Spiderman!?!
You obviously haven't been reading the editorials in the Daily Bugle. Spiderman is nothing but a mence...a mence I say
WOW don't know where that came from???
I obviously spent too much time watching Spiderman cartoons.
If you are going to have a Spidey logo on the bases maybe you can paint the bats green and have a Hulk Smash HR, or a rainout sponsored by Storm of the X-men?
I wish they'd keep the ads off the OF walls and I pray they stay off the jerseys
Posted by: cal at October 18, 2006 10:46 AMByerly's 3-bagger?
Embers Fireman of the Year?
Leeann Chin-music?
This HBP brought to you by Target?
Or perhaps we can get the home club to sponsor themselves... introducing the Minnesota Twins' Minnesota Twins.
The ethics prof in me can hardly resist wondering what allows for the outrage among some and the acquiesence among others.
One thing I learned from listening to XM this season is that Gordo and Dazzle have to do a LOT more promos than most other radio announcers, and it is very tiring. Perhaps that will change come next year? I would hope so. It is maddening.
But also to be noted: in the old style, we continue to play in the Hubert H. Humphrey Metrodome. Not "the Cell".
Posted by: twinsprof at October 18, 2006 01:44 PMI'd appreciate if someone could point me in the direction of where the Strib hides their (Twins) pictures now after the site change. I know they have to slideshows on the side, but they used to have the collected images somewhere.
Thanks for any help.
Posted by: Eric at October 18, 2006 02:43 PMHere is something I think is far more ridiculous marketing than the 711 gig. fan loyalty forever:
http://sports.espn.go.com/mlb/news/story?id=2630637
Posted by: Bob at October 18, 2006 03:42 PMI've wondered how effective ads are when you like the ad, but never buy the *product*.
Couldn't I just be interred at 3H's site, instead? :/ (Two out of three.)
Posted by: Piranhtachew at October 18, 2006 03:57 PMPersonally I don't understand the extent to which some people will go to make an @ss of themselves and publicly no less. From the crazy talk shows like Jerry Springer to this crazy crap.
Posted by: sports fan at October 19, 2006 11:17 AMStill laughing at Scotharr's post: "Or perhaps we can get the home club to sponsor themselves... introducing the Minnesota Twins' Minnesota Twins." Priceless.
Posted by: JetChick at October 19, 2006 08:25 PM